London Book Fair

Project

The London Book Fair which originally started November 1971 is a large well known book-publishing trade fair held annually at the Olympia in London.  The Media Structures team provided the creative design and promotional installation services for this event.

Brief

Media Structures exciting and challenging brief was to pitch a concept whereby the London Book Fair could promote a number of famous authors in the form of a large book structure that would stand high and sit as the main structural attraction at London Olympia.

Solution

We wanted to create a structure that was memorable, unexpected and which stood out from the crowd.  Our in-house design team got to work on some creative ideas.  The winner being a 6m tall 3m wide book case that would house five books from the top five authors of the Book Fair.  The solution was to construct the structure using our scaffolding system allowing us to neatly clad the exterior which then created a fixing point for our branding.  We installed 3mm Foamex panels to the sides but to get the five book effect inside a book case, the front had to be a complete pre-fabricated piece.  Once installed, the branded structure truly did stand out from the crowd and was a great success with the London Book Fair.