Tuborg launched a sponsorship campaign across a wide range of UK festivals with the sole aim to become the lager of choice. The campaign would consist of an experience within the festival where people are able to relax and have fun. With its very own mayor, Tuborg town entertained festival goers with a variety of entertainment.
Our brief was to design and build a two-tier structure which would provide festival goers with a branded experiential area, which would act as meeting point destination. The structure needed to include its very own fully functional bar area, along with a unique tattoo parlour and live DJ’s.
TheStructures team worked exceptionally hard to pitch the 2D and 3D design’s that covered all aspects of this brief. Once signed off and agreed our experienced team used our 3D renders to construct the bespoke structure. Due to the large amount of branding we opted to use our easily adaptable scaffolding system, this allowed for an easy clean branded finish. Once the graphics were in place the experiential structure really did look like the lager of choice. This is the same set up that serviced Download, Wireless and Reading festival.