The Ideal Home Show is one of the largest national exhibitions, bringing together hundreds of thousands of people looking to be inspired by the latest innovations in the home, garden and lifestyle industries. Set up by the Daily Mail in 1908, the exhibition travels across the UK to showcase the best ideas for updating the home and offers tips from key professionals and celebrities in the know-how. We’ve had the brilliant opportunity of working on the set ups of some of their biggest shows, helping to construct the established Ideal Home Show brand that everyone knows, whilst making the experience at each location unique and exciting.
We previously constructed the London Christmas Ideal Home Show lettering display for the front of the venue, and as they were pleased with this we were approached again this year to help set up the whole of their London Spring display.
Our team put all of the physical apparatus together for their London Olympia show, running from the 18th March – 3rd April. For 17 days the impressive arena was turned into a hub of home inspiration with hundreds of exhibitors, thousands of products and three life-size Show Homes. We therefore needed to be careful to ensure that the large apparatus, displays and dressings would be safe and secure for an extremely large traffic flow, whilst complementing the venue and contributing to its overall clean and vibrant atmosphere. We built the plinths and dressed the venue, setting up everything from the stand-out floral logo display at the entrance, to the green grass walkways, the lighting and staging.
Working at this major venue and for the biggest UK home exhibition, we had to deliver a high quality, varied and striking set on time and to their exact requirements. Here are some of the images from the Spring show, from the Ideal Home Show website:
The project managers for the exhibition were delighted at the success of the show, and we’re off to Manchester next to build a new Ideal Home Show at EventCity. The event will run from the 2nd – 5th June, offering the latest Summer home inspiration and shopping for people across the country.
We’re dedicated to providing the whole package for our clients, with innovative experiential structures that will engage with people and let a brand speak for itself. If you’d like to find out more about any of our projects, or you’d like to chat to us about how we can help develop your upcoming event, you can call the Media Structures team today on 020 8683 3131 or email us at firstname.lastname@example.org.