Dover Street Market

Project

Dover Street Market is located in Mayfair- London and is a multilevel fashion retail and concept store created by the Japanese fashion label Comme des Garcons.

Brief

The brief entailed was to collaborate with Dover Street Market in delivering a one off concept for an installation that would celebrate Dover Street’s 10 year anniversary but also tie in with London Fashion week.  The idea was to create something visually that would stand out from the rest but would also be effective internally and externally.

Solution

Working alongside Comme des Garcons Japanese designers, our in house technical design team produced a safe but on brief experiential structure design for this innovative concept.  Once all creative and technical designs were signed off Media Structures’ Operational Team  got to work ensuring that pavement licences were in order before we started the build.  Due to the busy road on Dover Street and with the shops needing to remain open, Media Structures stuck to a very tight schedule when installing the structure.  Once the structure was up and secure our carpentry team starting to install the finish with a raw cladding ply effect, installation of the branding internally and externally direct to the ply thus creating that real Dover Street market feel.  From design and conceptualisation to physical build, we had four weeks until the deadline date which was achieved on brief, on time, within budget and without any disruption to the daily operations of the store.