The UK festival market is booming, and more people than ever before are substituting their summer holiday abroad in favour of adding another live music event to their repertoire. But with so many options on offer, how can you ensure that your event stands out from the crowd?
The answer is, it’s not an easy task and it’s easy to fall into the trap of spending thousands of pounds to still not connect with your customer. At Media Structures, we’re experts in delivering innovative and creative experiences, and wanted to share our knowledge by giving you our top tips on using festival structures to differentiate your proposition.
Think outside the box
Seasoned festival goers are likely to have seen a huge range of festival structures – some boring and others more interesting. Try and stand out from the crowd by using media structures that wow rather than off the shelf options that are used by everyone else.
By working with an industry specialist, you can start to build the perfect set up outside of the constraints of typical tents and marquees and create a far more memorable experience. We always suggest working with a festival structure provider that has an in-house design, engineering and experience team who can make your event one of a kind.
Think big
With so much planning to do, the height of your activations is one of the most common things to get forgotten about. Larger scale projects can sometimes be more impressive and capture the attention of festival goers, but try and build in clever design elements like viewpoints or mezzanine floors too.
Embrace technology
Keep ahead of the game by keeping abreast of advances in the technology industry, or work with a supplier that does. Incorporating the latest digital marketing experiences into your festival you can create memorable, positive experiences. By not embracing all that technology has to offer, you risk getting left behind.
Make sure you’ve obtained the necessary permissions
You and your festival structure provider might have some fantastic ideas to please the crowds, but if you’ve not obtained the necessary permissions and passed the health and safety checks, your ideas might never come to fruition. Work with your supplier to ensure everything is organised as you go, giving you a hitch free set up. The last thing you want is for all your fantastic ideas to fall at the last hurdle.
If you are looking for festival structures, temporary structures, staging or seating, please call our experts today on: 020 8683 3131.